Branch offices of major international corporations and business as well as most of the western franchises can be found throughout the country.
In the face of modernity, Koreans still greatly value their 5 milennium of history and culture and the Confucian philosophy that had governed the lives of their ancestors.

Many global events take place in Korea annually, with the 2002 FIFA World Cup Soccer Games being the most recent.
The Korean peninsula also features so numerous scenic mountains and rivers that Koreans have often likened their country to beautifully embroidered brocade.